Our software helps media buyers from advertising agencies and internal marketing departments place their media in a chronological, easy to use format. As an ad buyer, we know you purchase media in every discipline, so we have all the formulas and tools you need to make effective buys in Online, Print, Outdoor, TV, Radio and for specialty items. We also have a tool to help you compare each of these mediums in the campaigns you develop for your clients.
Clients Need Agencies. Agencies Need this Software.
Over the past 20 years, we’ve all observed the fragmentation of the media and rapid downturn in the advertising and publishing industries. In this “advertise or die” environment, clients need agencies to guide them more than ever. With the right tools, agencies can empower clients to succeed by providing accurate media guidance.
Media buying software is one of those valuable tools. It should be up-to-date and encompass all of today’s advertising options. It should save time. It should be provided at a reasonable, sustainable cost. But, in our advertising industry experience, the cost of media buying software increased year after year; to the tune of thousands of dollars over the base price. Despite the dramatic cost increase, the software’s functionality did not keep up with the changing media landscape.
In response, Media Link Software™ aims to be your choice for affordable, accurate media buying and planning software. It will save time and enable effective comparative buys in the following forms of media; cable, TV, radio, newspaper, magazine, outdoor and web.
Join us in improving your media buying process. Please email us at webinars@medialinksoftware.com to see a demonstration of how our software works.
You can also submit the form located on our “Contact Us” page http://www.medialinksoftware.com/contact-us/. A Media Link Software™ representative will contact you shortly to schedule your webinar.