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Media Buying Software from MediaLink Software

Advertising definitions and Media Link Software updates

Defining Online Ad Terms Online advertising terms can be confusing to customers.  Here’s a brief review of a few of the terms associated with buying ads online.  CPM stands for cost per 1,000 impressions and the M is for the Latin mille for thousand. CPM means you’ll pay a rate based on thousands of people…

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Nielsen Holdings acquires Arbitron

At the end of September Nielsen Holdings announced that it had completed its $1.26 billion acquisition of the radio ratings company Arbitron.  Arbitron owned the Portable People Meter, a small electronic device that records all the radio signals that a person comes into contact with during the day.  In a press release on Nielsen Audio’s…

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Customization Options in Media Link Software

Once your company signs a license agreement for a subscription to our software, you will enjoy the ability to customize the software to your agency’s needs.    Under the vendors tab, you are able to input all of your vendors.  This includes TV stations, radio stations, outdoor billboard companies and internet sites.  Once this information is…

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Importing Avails in the MLS media buying system

Previously on the Media Link Software media buying system, users manually added avails from broadcast reps individually.  Manually adding avails is tedious and there’s a greater chance for error.  We were receiving more requests for the ability to upload avails electronically each month, so we decided it was time to take that step.  We have…

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Security Safeguards in Media Link Software ad buying software

Media Link, Inc. President and Media Link Software™ founder, Natalie Linville-Mass, decided to develop her own media buying software after years of creating manual workarounds to get the most precise measurements and comparisons, even while using the leading software available. Now advertising agencies and companies with internal marketing departments have a new alternative to consider…

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Advertising trends of 2013

Here’s a brief look at some advertising trends garnering attention this year. Native advertising Difficult to define, this term seems to most often be a new, fancy way to describe an advertorial.  In the Harvard Business Review article digital marketing expert Mitch Joel says:  “I define native advertising as an ad format that must be…

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Explaining the Cross Media Report

According to businessdictionary.com, a report is a document containing information organized in a narrative, graphic, or tabular form, prepared on ad hoc, periodic, recurring, regular, or as required basis. Reports may refer to specific periods, events, occurrences, or subjects, and may be communicated or presented in oral or written form. At Media Link Software, we…

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May 2013: ad placement software pricing

We set up our pricing to reward you for working with us and to make sure we fit in with your budget for years to come, no matter what your size. Here are a few of the steps we’ve taken: As one of the newer entries into the media buying software field, we are working…

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Media Link Software Introduces a new Account Manager

We are proud to announce the addition of Laura Van Barg to our staff.  Van Barg has over a decade of marketing experience and has previously worked in marketing for Media Link, Inc., Simon Properties Group, American Bank and Trust, Lujack’s Northpark Auto Plaza, as well as Living Lands & Waters.  She graduated from Augustana…

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Media Buying

Media buying can be an extremely complicated task; especially when you’re doing everything by hand and creating excel spreadsheets to keep track of information.  The chance of human error is significantly high and it’s not as efficient or beneficial as a media buying system.   There are several systems out on the market to ensure…

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