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Media Buying Software from MediaLink Software

Total Audience Measurement

Nielsen has been the dominant entity measuring TV ratings for decades. These ratings have determined the rise and fall of programs and they have become a trusted guide for media buyers. Recent years raised the question of whether Nielsen ratings are still able to sufficiently measure the entire audience anymore. People cited the rise of…

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Media Link Software™ is celebrating its 5th anniversary!

Media Link Software™ was born out of a need – the need for a platform enabling buyers to professionally compare media across the board to develop sophisticated multi-media campaigns. Natalie Linville-Mass, a dedicated advertising professional, took on this challenge after experiencing plenty of frustration with established media buying software systems in the market. “As with…

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Meet our Programmers: Brad Sapp

We at Media Link Software would like to introduce you to the people making the magic happen: our software developers Brad, Mitch, Dylan, and Chris! This month, we will focus on Brad. Brad graduated from Trevecca Nazarene College, worked as a (Creative) Web Developer and Web Engineer, and has more than 6 years of experience…

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New Features

We are proud to announce the new features we’ve added to Media Link Software™ this month. We have added Gross Impressions in as a column for Broadcast avails, as well as in our orders and proposals. The next new feature is a bit of a magic act. You now have the ability to make columns…

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An Intern's Perspective

I came into my internship for Media Link Software ™ a timid and inexperienced college student. I did not want to ask too many questions because I felt it would look bad. I was wrong. I was blown away by the support and experience I gained in my short time with the company. I could…

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Importing Avails and Invoices

Interning at Media Link Software™ is a great experience. Most of what I am doing during my time here involves equations, numbers, and matching. I have been tasked with assisting in the research of importing affidavits directly into the Media Link Software™, so clients might save an immense amount of time. Manually submitting invoices and affidavits is…

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Media Link Software introduces its newest member

Welcome Marketing Assistant, Ben Wildner, to our Media Link Software team. Ben graduated from Drake University with a BSBA and double majors in Marketing with a concentration in Integrated Marketing Communications and a second major in Radio/TV Production. He originates from Muskego, Wisconsin, and is quickly becoming a part of the local sports scene as…

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Why have media buying software?

Media buying is not an easy task. At Media Link Software™ we understand Media buys and the needs of the media buyer. In this competitive market place having the ability to access data and make analyses quickly and efficiently can make a huge difference in the success of a marketing campaign. Developed by an agency…

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Learning Our Software

Since the beginning Media Link Software™ has been made to be as intuitive as possible. From start to finish, campaigns are easily managed. Everything from adding campaign details and avails to checking your affidavits is as easy as clicking on the next tab. Consistency is another key part of Media Link Software™. The way you…

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Post Buy Analysis – to ensure you receive the ratings you deserve

Media Link Software™ ensures you are not leaving any money on the table, by offering media buyers the ability to engage in our Post-Buy analysis, a feature many clients have been enjoying. This function allows you to generate a report, compare the actual ratings of your buys to the original projections. With this feature, you…

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